Why It’s Important To Have A Mobile Website

These days everybody is obsessed with having the latest technology, which is why it’s more important than ever for small business owners to recognise the importance of having a company website so that new and existing customers can find out information about you whenever they want

…Because if your business isn’t visible online, then it won’t been seen as up-to-date and relevant, so chances are people will look elsewhere for a company that is.

After all, they’re not going to spend a lot of time and effort looking through directories and newspapers etc just to find you, when it would be much quicker and easier just to choose a company that is online.

But now, just having a website is no longer good enough, thanks to the surge in popularity of mobile devices, such as smart phones and Ipads; which allow people to ‘surf the web’ whilst on the go.

This means your potential customers are no longer restricted to laptops or the humble PC when it comes to looking up businesses on the Internet…Now, they can be sat on the bus, in a restaurant, or even shopping.

In fact, in 2011, 7.1% of all worldwide browsing activity was through mobile devices.

So if they’re Internet access isn’t restricted anymore then you need to make sure that their access to you isn’t either!…And this is where mobile websites come in.

You might think a normal website is good enough because it can still be found using a mobile phone, but you’d be wrong.

The shocking fact is that 90% of small business websites don’t actually work on mobiles. They are difficult to navigate, the writing is too small, and the page is far too big for the screen…All extremely frustrating for any potential customers trying to quickly find information to get in touch with you…Perhaps so frustrating that they give up on your site and visit a rival’s whose site works perfectly on their phone.

This might not seem like a big deal, but when you consider that most of us only visit websites for phone numbers, addresses and opening hours, and that 41% of us browse these sites on our phones – A figure that by 2014 is predicted to rise to 80%

…That’s a ridiculous amount of, not only potential customers, but also money, to miss out on for a problem that can be easily solved just by making sure you have a mobile website!

Because the whole point of mobile websites is that they are simple and easy to use with only the information a mobile user will be looking for.

That means prominent opening hours, map of where to find you, and an easy to find phone number…After all, the easier it is to find this info, the quicker they can make that all important call to you!

Here at Dial LOCAL we’re experts at making your phone ring more often. Give us a call on 0845 073 9344 to discuss how we could help your business benefit from a mobile website, as soon as today…