Really Handy Mobile Internet Statistics

Here at Dial LOCAL we regularly stress the importance of making sure your company website is mobile friendly, as do a lot of other companies and sites.

We know that just because we say these things doesn’t mean that you should necessarily believe us, after all it’s a big decision and there are always fads that disappear off the face of the earth as quickly as they appeared.

That’s why we thought we would share some facts and statistics to do with mobile Internet usage that proves that this is something that isn’t going to go away over the night.

Mobile Internet is here to stay and its only getting bigger and bigger…

• 40% of us browse business websites on our phones.
• 24% of mobile users intentionally carry their mobile phones for in-store price comparisons (Google Engage).
• Only 17% of all advertisers have a mobile optimised site but 28% of users are purchasing products from smart phones (Google).
• 71% of Internet – connected 16 to 24 year olds used mobile broadband (Office for National Statistics).
• Around 12% of traffic within the online travel and finance industries is through mobile devices (Google Engage).
• In August 2011, mobile browsing represented 7.1% of all worldwide browsing activity (Americamobi).
• Mobile now accounts for 12.59% of UK web traffic (Tecmark).
• 17.6 million phone Internet users (45% of Internet users) used a mobile phone to connect to the Internet compared with 8.5 million (23%) in 2009 (Office for National Statistics).
• Approximately 1 in 4 of mobile users expect to access the web from their device at least once a day (Americamobi).
• In July 2011, 20 million UK mobile Internet users (Google).
• 28% of people who see a mobile ad take action (Google Engage).

Here at Dial LOCAL we’re experts at making your phone ring more often. Give us a call on 0845 073 9344 to discuss how we could help your business benefit from a mobile website, as soon as today…