How An E-Commerce Website Can Help Your Business

Here at Dial LOCAL, we are constantly banging on about the importance of ensuring you have a proper online presence – especially a fully functioning and effective website that actually attracts new customers.

For some businesses the most suitable website for them is an e-commerce one.

To help you decide whether e-commerce is the road you want to go down, here are some interesting statistics to get you thinking…

• 42.6% of UK consumers buy something online at least once a week, and the average online spend per shopper is £71 per month (eCommera).
• 71% of UK online shoppers believe the best deals are online (Source: IMRG, June 2011).
• The UK’s shoppers spent £4.9bn online in February 2011, 20% more than in the same period in 2010 (Centre for Retail Research).
• IMRG and Capgemini predict that the UK online retail market will grow by 110% in the next decade, reaching £123bn by 2020.
• Free shipping was the most popular motivation for 82% of UK consumers, followed by price guarantees (72%), alternative payments (60%), and ratings and reviews (59%) [Econsultancy's How We Shop in 2010 report].
• Based on the Centre for Retail Research investigation commissioned by Kelkoo, 2011, online sales in the UK were £50.34 billion (€59.4 billion) or 12.0% of UK retail trade.
• Price was the most important factor in choosing to shop online for 60% of respondents, followed by convenience of having items delivered (51%) (eCommera).
• UK online shoppers spent an estimated £4.4bn during June 2010; this compares to an estimated £3.7bn spent online in the same month in 2009 (IMRG)
• The Centre for Retail Research expect a 14.0% increase in UK online sales to reach £57.39 billion (€67.74 billion) in 2012.

Here at Dial LOCAL we’re experts at helping you attract new customers. So give us a call on 0845 073 9344 to discuss how we could help your business benefit from an e-commerce website, as soon as today…